Growing Your Business: Simple Marketing Tips

Bring More Customers to Your Website!

growing farm

Getting people to visit your website doesn’t have to be hard. With the right strategies, you can turn your site into a powerful tool for growing your business.

βœ… Learn simple ways to attract more visitors and customers online.
βœ… Use your website to grow your email list and stay connected with customers.
βœ… Discover quick and easy tips for sharing your website on social media.

These videos will show you how to make the most of your website to grow your business. Let’s get started! πŸš€

1Most farm content ends with "go get 'em." This one ends with the actual math. Module 11 β€” the final episode of the Part-Time Farmer Playbook β€” is the honest conversation nobody in this space actually has. What does $100K in farm revenue really mean? What does it cost to produce it? What's left after expenses? And do you even need to chase it? In this video: βœ… Hidden farm costs that eat your $100K revenue (feed, processing, taxes, health insurance, your own labor) βœ… What it actually takes to earn $100K on a small farm βœ… Building a part-time farm business on your own timeline βœ… Longbottom Farm β€” real numbers, real results βœ… Why the part-time farmer isn't a stepping stone β€” it's a destination This is not a video about going bigger. It's a video about going in with your eyes open β€” and knowing that the version of farming you love is enough. Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 11 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It β–Ά Module 7 β€” Nobody Buys From a Farm They've Never Heard Of β–Ά Module 8 β€” Remove the Friction β–Ά Module 9 β€” Get Creative with Your Products β–Ά Module 10 β€” Buy Back Your Time β–Ά Module 11 β€” Reality Check (This Video) This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook β€” Free Farm Business Course 00:45 Hidden Farm Costs That Eat Your $100K Revenue 04:13 What It Actually Takes to Earn $100K on a Small Farm 06:44 Building a Part-Time Farm Business on Your Timeline 09:42 Longbottom Farm β€” Real Numbers, Real Results 13:32 Your Next Step Toward a Profitable Farm Business
$100K Farming Looks Different Than You Think β€” Here's the Reality
Most farmers track what they made. Almost nobody tracks what it cost them in hours. In this video I'm walking through the math that changed how I look at Longbottom Farm, and honestly, how I look at farming in general. I'll show you why doing everything yourself might be the thing holding your farm back, and how farmers (and a few famous non-farmers) figured out how to buy their time back. What we cover: - How to calculate your real hourly rate per enterprise - Why Jeff Bezos gave up 90% of Amazon and what that means for your farm - The pullet vs. chick math most farmers never run - When outsourcing actually improves your margin - The difference between self-reliant and just exhausted Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 10 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It β–Ά Module 7 β€” Nobody Buys From a Farm They've Never Heard Of β–Ά Module 8 β€” Remove the Friction β–Ά Module 9 β€” Get Creative with Your Products β–Ά Module 10 β€” Buy Back Your Time (This Video) β–Ά Module 11 β€” Releasing next week πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Story Brand by Donald Miller: https://amzn.to/4mBjjPf ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook Series 01:05 The Hard Lesson Longbottom Farm Taught Me 02:41 Farm Business Math Most Farmers Ignore 06:30 How to Calculate True Farm Enterprise Cost 09:06 Find Your Real Hourly Rate Per Enterprise 10:36 Buying Pullets β€” Why It's Smart Farm Math 11:56 Outsource Farm Tasks to Grow Faster 13:33 DIY Farm Culture β€” Help or Hindrance 21:00 When the Numbers Don't Tell the Whole Story 21:52 What's Coming Next in the Playbook
Why Doing Everything Yourself Is Killing Your Farm
Most farms sell individual cuts and wait for customers to figure out what to do with them. That works β€” but it leaves money on the table every single week. The farms doing real volume have figured out something most farmers miss: your customer isn't buying a chuck roast. They're buying Sunday dinner. In Module 9 of the Part-Time Farmer Playbook, I walk through how to package your products around what customers are already thinking about β€” seasons, holidays, meal occasions β€” and how to move slow inventory without ever discounting your prices. This is part of a free series built entirely on real experience from Longbottom Farm. No paid course. No upsell. Just everything I know. In this video: - Why customers buy outcomes, not products β€” and how that changes everything - Seasonal and holiday bundles that move volume you'd otherwise sit on - Real bundle examples you can adapt for your farm this week - How to name your products so they actually sell - The homesteader bundle strategy for moving organ meats, bones, and fat - Why studying other farms isn't copying β€” it's research - One actionable step to take this week no matter where you are Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 9 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It β–Ά Module 7 β€” Nobody Buys From a Farm They've Never Heard Of β–Ά Module 8 β€” Remove the Friction β–Ά Module 9 β€” Get Creative with Your Products (This Video) β–Ά Modules 10 & 11 β€” Releasing weekly This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Story Brand by Donald Miller: https://amzn.to/4mBjjPf ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook 00:51 Why Your Farm Products Aren't Selling 01:54 Farm Product Bundle Ideas 10:05 The Farm Bundle Framework 14:08 Your Farm Action Plan This Week 16:11 How to Get Your Farm Online
The Bundle Strategy That Helps Farms Sell More of Everything
Most farmers never find out why customers stop ordering. No complaint. No cancellation. They just stop. In most cases it's not your product β€” it's how hard you've made it to buy from you. In Module 8 of the Part-Time Farmer Playbook, I walk through what ordering from a typical farm actually looks like from your customer's perspective, what it costs you in time and lost sales, and the three biggest fixes that change everything β€” including why a farm website is not the same thing as farm marketing. This is part of a free series built on real experience from Longbottom Farm. No paid course. No upsell. Just everything I know. In this video: - Why DM-based ordering is costing you sales you don't know you're losing - What friction actually looks like from your customer's side - The systems friction inside your farm that's burning your time - What changed when we removed friction at Longbottom Farm - The 3 biggest friction fixes for direct-to-consumer farms - Why a farm website is not a marketing tool (and what it actually is) - One actionable step to take this week β€” no matter where you are right now Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 7 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It β–Ά Module 7 β€” Nobody Buys From a Farm They've Never Heard Of β–Ά Module 8 β€” Remove the Friction (This Video) β–Ά Modules 9-11 β€” Releasing weekly This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Story Brand by Donald Miller: https://amzn.to/4mBjjPf SkyRocket Your Farm Sales: https://youtu.be/BidQqz1fnJY Atomic Habits by James Clear: https://amzn.to/4278zi6 ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook β€” Farm Business Series for Direct-to-Consumer Farmers 00:38 Why DM Orders Are Costing Your Farm Sales 03:02 What Farm Ordering Friction Looks Like to Your Customers 04:50 Hidden Friction Inside Your Farm Systems 07:56 How We Removed Ordering Friction at Longbottom Farm 13:48 The 3 Biggest Farm Website and Ordering Fixes 16:03 Why a Farm Website Is Not a Marketing Tool 18:09 One Actionable Step to Simplify Your Farm Store This Week
Why Farmers Lose Sales They Never Knew They Had
Most farmers are only selling on Saturdays. Here's how to change that. If your farm sales depend on whoever shows up at the farmers market, you've got a ceiling β€” and you've probably already felt it. In this module of the Part-Time Farmer Playbook, we talk about the two things that actually put your farm in front of more customers: a real email list you own and a website that works while you're in the field. No more hoping someone sees your Facebook post. No more selling only to whoever walked past your table last weekend. In this video: - Why the farmers market is a tool, not a strategy - The difference between social media followers and an email list you own - How a farm website puts you in front of customers at 11pm on a Tuesday - What we did at Longbottom Farm to stop depending on Saturday foot traffic Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 7 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It β–Ά Module 7 β€” Nobody Buys From a Farm They've Never Heard Of (This Video) β–Ά Modules 8-11 β€” Releasing weekly This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook 00:40 Why Farm Social Media Doesn't Turn Into Sales 02:04 How to Use the Farmers Market to Grow Your Farm Customer List 03:43 What Farm Social Media Is Actually For 06:25 Farm Email List β€” Your Most Valuable Marketing Asset 07:46 Farm Sales Funnel β€” How to Turn Strangers Into Customers 11:53 How We Marketed Longbottom Farm Direct to Consumer 14:58 How to Get Your Farm in Front of More Customers 20:20 I Hate Wasps.
Nobody Buys From a Farm They've Never Heard Of
In Module 6 of The Part-Time Farmer Playbook, I'm talking about pricing β€” specifically why many farmers get it wrong and what it actually costs them. Not just in money, but in time, energy, and the kind of customers they end up with. If you're pricing your pasture-raised chicken or grass-fed beef against what the grocery store charges, you're using the wrong benchmark entirely. You're not in the same market. You never were. I'll walk through how to find your real floor price, why pushback on price is usually a customer problem and not a price problem, and what happened at Longbottom when we stopped being afraid to charge what the product was actually worth. Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm within 24 hours. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ This is Part 6 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number β–Ά Module 6 β€” Price It Like You Mean It (This Video) β–Ά Modules 7-11 β€” Releasing weekly This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Story Brand by Donald Miller: https://amzn.to/4mBjjPf Dot Com Secrets by Russell Brunson: https://amzn.to/4tkPIMx Day Trading Attention by Gary Vaynerchuk: https://amzn.to/4ckBKUQ $100M Offers by Alex Hormozi: https://amzn.to/4cimyHM ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook 01:40 Why Farmers Underprice Their Product 04:47 Farm Product Pricing Framework (How to Find Your Floor Price) 11:19 Why Discounting Hurts Your Farm Business 15:32 Why Pricing IS Farm Marketing 17:17 Farm Pricing Exercise: Find Your Number
Farm Pricing: How to Charge What Your Product Is Actually Worth
Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm within 24 hours. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ Most farmers decide what to raise and hope the sales follow. The farms that actually hit $100K don't work that way β€” they start with a number and reverse-engineer everything from there. In Module 5 of The Part-Time Farmer Playbook, I walk through the exact process I've used at Longbottom Farm: pick a real revenue target, back into your unit prices, and calculate exactly how many animals β€” or how many pounds, or how many dozens β€” you need to sell to hit it. This isn't complicated. It's just the step most farmers skip. And skipping it is why most farms plateau. Whether you're working toward $50K or $150K, this process works the same way. You don't need a spreadsheet degree. You just need a number and the willingness to do the math before you buy the feed. This is Part 5 of a free 11-module series covering everything I know about building a profitable direct-to-consumer farm business. No course to buy. No upsell. Just the stuff that actually works. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building β–Ά Module 5 β€” Start With the Number (This video) This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Are 100 Layers Profitable: https://youtu.be/o3dcyyVCzvg 2023 Pig Numbers: https://youtu.be/rHKW6RgyW3s Pastured Poultry Calculator: https://youtu.be/YFHil5KqUC4 Beef & Pork Bulk Shares: https://youtu.be/gUClPHQ2pgE ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 Part-Time Farmer Playbook 00:44 Farm Revenue Framework 02:07 Profit vs Revenue for Farms 03:58 $75K Farm Revenue Example 06:26 Multiple Farm Enterprises 09:12 Working Backwards From Your Revenue Goal 10:51 Farm Business Exercise
The One Number Every Farm Needs Before They Plant, Raise, or Harvest Anything
Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm within 24 hours. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ Welcome and glad you're here. This is Module 4 of a free 11-part series called, β€˜The Part-Time Farmer Playbook’. Watch them in order for the full picture. A new module drops every week. Most farmers skip this step. Then something goes wrong β€” a slip and fall during a pickup, a product complaint, a lawsuit β€” and they find out the hard way they were never actually protected. This is Module 4 of The Part-Time Farmer Playbook, and it's the last piece of foundation before we get into the business numbers. Before you worry about revenue targets and pricing, you need a legal and financial structure that separates your farm from your personal assets β€” especially when your farm and your home are the same piece of land. I'm not a lawyer or a CPA. Everything in this video comes from my own experience at Longbottom Farm β€” what I've set up, what I've learned, and what I wish someone had walked me through earlier. I'll tell you what I did and strongly encourage you to run your own situation by a qualified attorney and CPA. In this video: β€” Why operating without an LLC puts your house and land at risk β€” Farm insurance vs. homeowner's insurance (they are not the same thing) β€” Why a separate bank account matters more than most farmers realize β€” The business credit card system that made my farm finances actually make sense β€” Liability you may not have thought about: farm tours, on-farm pickups, u-pick operations In Virginia, forming my LLC cost $50 and took about 20 minutes. Most states are similar. This is the cheapest protection you'll ever buy. Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone β–Ά Module 4 β€” Protect What You’re Building (this video) This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook 01:15 Legal Disclaimer 01:54 Sole Proprietor Risk 02:11 Farm LLC Setup 03:37 Farm Insurance Basics 05:27 Separate Farm & Personal Finances 06:59 Farm Tax Deductions 08:19 Food Safety Regulations 09:31 Next Steps for Your Farm Business
Set Up Your Farm Business Right (Before You Need To)
Already selling and tired of managing orders manually? Fill out the free 5-minute questionnaire and I'll send you a custom plan for your farm within 24 hours. πŸ‘‰https://homegrownhosting.com/tell-us-about-yourself/ Welcome and glad you're here. This is Module 3 of a free 10-part series called, β€˜The Part-Time Farmer Playbook’. Watch them in order for the full picture. New module drops every week. Most farmers try to build their entire farm business alone. No help, no outside resources, no community. And it's costing them β€” in time, money, and years off their timeline. In Module 3 of the Part-Time Farmer Playbook, I'm covering the relationships, programs, and resources that most farmers never think to use β€” neighbor agreements, equipment connections, USDA programs, and grants you've already paid into through your taxes. This is the third module in a free series built entirely on real experience from Longbottom Farm. No fluff, no upsell, no paid course at the end. In this video: Why neighbor relationships are one of your most underrated business assets - How equipment deals actually happen (hint: it's not Facebook Marketplace) - USDA cost-share programs and grants most farmers never apply for - The co-op model and why it's worth understanding - Why pride is one of the most expensive things a farmer can carry #farmwebsite #farmmarketing #directtoconsumerfarm #parttimefarmer #farmwebsitedesign #smallfarm #farmingbusiness #farmmarketingwebsite Watch the full Part-Time Farmer Playbook series: β–Ά Module 1 β€” Mindset, Family, and Staying Sane β–Ά Module 2 β€” Get Your Financial House in Order β–Ά Module 3 β€” Don't Go It Alone (this video) β–Ά Module 4 β€” Coming next week This is free. No course to buy. No upsell. Just everything I know, handed over straight. πŸ“Ί Watch the full Part-Time Farmer Playbook series here: https://www.youtube.com/playlist?list=PLXEP4wjUMt7z-OZK1Lw2TPsjhbrVuxQY6 πŸ‘¨β€πŸŒΎ CONNECT WITH US: Homegrown Hosting (Website, Store & Email All-in-One): https://homegrownhosting.com/ Website: https://homegrownhosting.com/the-part-time-farmer/ Newsletter: https://homegrown-hosting.kit.com/free-guide Instagram: https://www.instagram.com/theparttime_farmer/ My Farm: https://longbottomfarm.com πŸ›’ Longbottom Farm Online Shop: https://longbottomfarm.com/affiliate-store/ πŸ‘ˆ Items we've used and feel confident recommending. We receive a small commission but it costs you nothing. πŸ“‹ VIDEO REFERENCES: Homegrown Hosting (All-in-One Farm Websites): https://homegrownhosting.com/ Newsletter: https://homegrown-hosting.kit.com/free-guide Namecheap (website domains): https://namecheap.pxf.io/c/5679719/386170/5618 Kit (formerly ConvertKit): https://partners.kit.com/f9r364cwruic-uw04r Farm Grants: https://youtu.be/cW_fyFiPn00 ❗ IMPORTANT DISCLOSURE: Jason here. I'm disclosing that I've included certain products and links on my YouTube channel. We sometimes earn affiliate commissions for purchases you may make. When you buy products with these links you help support our channel and it costs you nothing. Thanks for supporting small family farms. This video is for entertainment purposes only. πŸ“œ CREDITS: Movie Clips: https://yarn.co/ B-Roll / Animations: https://www.canva.com/ Herd Ventures: https://www.herdventures.org/ 🎡 Music: https://artlist.io/ Longbottom Farm: https://longbottomfarm.com/ Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates. 00:00 The Part-Time Farmer Playbook 01:07 Neighbor Relationships That Save Farms Money 02:44 Farm Community Resources Most Farmers Miss 04:01 USDA Grants and Cost-Share Programs for Farms 08:59 The Farm Co-op Model Explained 11:47 How Community Built Longbottom Farm 14:25 Coming Next β€” Farm LLC and Business Setup
Don't Build Your Farm Business Alone - Neighbors, Grants, and Community
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