Lead Magnet Creation

Description

The Problem

People visit your farm website but don’t sign up for your email list. You might have a “Join Our Newsletter” button, but nobody clicks it because… why would they?

The Solution

Give them something valuable for free—right now. Something so useful they’re happy to give you their email address to get it.

What This Actually Is

It’s a simple PDF guide (like a mini cookbook, how-to guide, or helpful checklist) that you give away free on your website.

When someone wants to download it, they enter their email address. Boom—they’re on your list.

Real Examples for Farms:

Instead of “Join our newsletter” with zero sign-ups, you offer:

• “How to Cook the Perfect Grass-Fed Steak” (beef farms get way more email subscribers)
• “5 Easy Dinners You Can Make with Your Farm Box” (CSA farms turn visitors into members)
• “How to Store Farm-Fresh Eggs So They Last Longer” (egg farms build their list fast)
• “Your Complete Guide to Buying a Quarter Beef” (makes buying bulk meat less scary)

People download your guide, they’re on your email list, and now you can stay in touch and turn them into customers.

What You Get

✅ We figure out what guide your customers actually want (based on questions they already ask you)
✅ I write the content (3-5 pages, easy to read, actually helpful)
✅ I design it as a professional PDF with your farm colors and logo
✅ Revisions until it’s exactly what you want
✅ I’ll add it to your website and email capture sections
✅ Runs automatically without you having to lift a finger!

Timeline: 10 business days

What I Need From You

The information you’ve already given me about your farm, plus:

• What questions do your customers ask most often?
• What do they struggle with when buying from you?
• What would make them excited to download something?

We’ll figure out together what guide makes the most sense for your farm.

Who This Is For

Farms that:

• Have people visiting their website but not signing up for emails
• Want to grow their email list without paying for ads
• Need to give people a reason to subscribe (beyond “get our newsletter”)
• Want something that works automatically once it’s set up

Why This Matters

Your email list is how you stay in touch with customers between purchases. But people won’t just hand over their email address for nothing.

When you give them something valuable first—a helpful guide they can use right away—they’re happy to join your list.

Then you can email them when you have meat available, when CSA sign-ups open, or when you’re running a special. That’s how you turn one-time visitors into repeat customers.

How It Works Once It’s Set Up

1. Someone visits your website
2. They see “Download our free guide: How to Cook Grass-Fed Beef”
3. They enter their email to get it
4. The guide downloads automatically and they’re added to your email list
5. You can now stay in touch and turn them into a customer

You set it up once. It runs forever—growing your email list while you’re out farming.