Farm Pricing: How to Charge What Your Product Is Actually Worth
Many farmers are undercharging.
Not by a little. By a lot.
And the frustrating part is they’re working just as hard as the farm down the road that’s actually getting ahead. Same animals. Same hours. Same product. Different price.
That’s it. That’s the whole difference.
Module 6 of the Part-Time Farmer Playbook is live this week and it’s the one I wish someone had put in front of me a lot earlier.
We talk about why farmers underprice, how to find your actual floor price, and what happens when you stop comparing yourself to the grocery store.
That last part matters more than most people think. The grocery store is not your competition. It never was.
The customer buying direct from a farm is making a completely different decision — they want to know you, know the farm, know how the animal was raised. That’s worth more than what’s sitting in the meat case at the supermarket.
Watch Module 6 of The Part-Time Farmer Playbook here:
If you’re already online with Homegrown Hosting, this video might help boost your profits. If you’re selling and tired of managing orders manually or paying platform fees you didn’t expect — fill out the 5-minute questionnaire at HomegrownHosting.com. I’ll send you a custom plan for your farm within 24 hours.
BTW: The pricing exercise at the end of the video is worth doing with a real number from your farm. Takes about 10 minutes and it might surprise you.
with my appreciation,
Jason
Aka: The Part-Time Farmer
Your Farm Website Shouldn’t Feel Like a Second Job
I build it. I write your copy. I enter your products.
You send photos and details. I do the rest.
Simple pricing. Simple process. Completely managed by someone who actually farms.
Valuable Farm Marketing Insights at Your Fingertips
Missed a newsletter? Don’t worry! Access all past issues packed with practical tips and strategies to grow your farm business.
Affiliate Links: This email may contain affiliate links, which means we earn a small commission if you purchase through them—at no extra cost to you. We only recommend products we’ve personally used, tested, and truly believe in.
AI Disclosure: Every idea and opinion here is 100% human. I sometimes use AI to help with formatting, editing, or trimming things down—but the message is fully mine.