The Number That Changed How I Farm

The Number That Changed How I Farm

Why I Stopped Doing Everything Myself (and What Happened Next) ​ Hey Reader, Quick question: do you know your actual hourly rate for each enterprise on your farm? Not revenue. Not profit. Your hourly rate — net divided by hours spent. Most farmers don’t know...
Stop Selling Cuts – Start Selling Outcomes

Stop Selling Cuts – Start Selling Outcomes

The Bundle Strategy That Helps Farms Sell More of Everything ​ Hey Reader, First things first — happy Mother’s Day. I wouldn’t be where I am without my mother, mother-in-law, grandmothers, nor my wife and mother to three awesome daughters. A lot of you...
How Many Steps Does It Take To Buy From Your Farm?

How Many Steps Does It Take To Buy From Your Farm?

Your Farm is Losing Sales You Don’t Know About There’s a customer who found your farm a few months ago. They ordered once. Maybe twice. Loved the product. Told a friend about you. Then they stopped. No complaint. No cancellation. They just quietly...
Nobody Buys From a Farm They’ve Never Heard Of

Nobody Buys From a Farm They’ve Never Heard Of

Why Your Farm Has Great Products Nobody Knows About Hey Reader I want to ask you something honest. How many people bought from you last week who you couldn’t reach again if you needed to? No phone number. No email. No way to tell them you have product ready. If...