Why I Stopped Doing Everything Myself (and What Happened Next)

Hey Reader,

Quick question: do you know your actual hourly rate for each enterprise on your farm?

Not revenue. Not profit. Your hourly rate — net divided by hours spent.

Most farmers don’t know this number. And it turns out that’s a pretty expensive thing not to know.

In this week’s video I walk through the math, share a few examples that reframed how I think about this whole thing (including one involving Jeff Bezos giving up 90% of Amazon), and talk honestly about what I changed at Longbottom Farm once I ran the numbers myself.

It’s not a comfortable video. But it’s one of the most useful ones in the series.

video preview

If you’re already selling and tired of managing orders manually or paying platform fees you didn’t expect, fill out the 5-minute questionnaire at HomegrownHosting.com.

Already a Homegrown Hosting client? Reply to this email — I’d love to hear what this brought up for you on your own farm.

with my appreciation,

Jason

Aka: The Part-Time Farmer

homegrownhosting.com

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AI Disclosure: Every idea and opinion here is 100% human. I sometimes use AI to help with formatting, editing, or trimming things down—but the message is fully mine.