Before You Raise Another Animal, Do This First
Many farms plateau at the same number every year, or wonder why they’re not growing revenue or profits.
It’s not because they’re bad farmers. It’s not because their product isn’t good enough. It’s because they started producing before they ever did the math.
That’s what Module 5 is about.
You can’t hit a target you haven’t set yet. And most farms never set one. They just raise what they can and hope the sales follow.
The farms that actually get somewhere do it backwards. They pick a number first. Something real, not impressive-sounding, I know. A number that would actually change something in their life.
Then they work backwards from there. How much do I need to sell? At what price? How many animals, how many beds, how many hives does that actually take?
It sounds almost too simple. But most farms never do it.
In this week’s video I walk through the whole framework, including a real $75K cattle example from Longbottom Farm and how we’ve had to shift our own numbers as stocker prices have changed dramatically over the last few years.
One thing to try this week: Pick a number. Not a dream number or anything crazy, but a real number that would genuinely change something. Then do the basic math. How many of what you sell, at what price, does it take to get there?
That’s your starting point.
Next week we’re into Module 6 – Pricing. If you’ve ever wondered whether you’re leaving money on the table, that one’s for you.
with my appreciation,
Jason
Aka: The Part-Time Farmer
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