Sunday Solopreneur
Read on my website – Read Time: 5 Minutes
Out of all the marketing and farm business books I’ve read (and I’ve read more than I care to admit), Building a StoryBrand by Donald Miller is hands-down the one that made the biggest impact.
When I first started our farm, I thought my website should be about me—why I started farming, how we raise our animals, what we believe in.
But this book flipped that on its head.
Donald Miller makes a simple but powerful point: You’re not the hero—your customer is.
You’re the guide. Your job is to help them solve a problem.
Once I understood that, everything changed. I rewrote my website, emails, and marketing to focus on the customer’s journey.
And suddenly, customers weren’t just buying—they were engaging, asking questions, and coming back.
Here are 3 lessons from the book that you can apply to your farm today (and an example below):
1. Customers don’t buy the best products—they buy the clearest message.
Stop trying to be clever. Be clear. Instead of saying “heritage breed, rotationally grazed, regeneratively managed meat,” try “meat you can trust, from animals raised right.” Save the details for later.
2. The problem your customer is facing should be front and center.
They’re not just looking for eggs—they want healthier breakfasts or to feel better about what they feed their kids. Start with their problem, not your process.
3. You need a call to action.
Seriously—people don’t act unless you tell them what to do. Whether it’s “Order Your Box” or “Join the Waitlist,” make the next step obvious and easy.
If you’ve ever struggled with how to talk about your farm, I can’t recommend this book enough. You can grab a copy here:
👉 Building a StoryBrand by Donald Miller
It’s not just theory. This book has helped me grow my farm and website business—and if you’re trying to do the same, I think it’ll help you too.
Keep growing,
Jason
P.S. Running a farm is hard. You’re juggling animals, chores, family, and maybe even a full-time job. You don’t need one more thing to figure out—especially not your website.
That’s where I come in.
At Homegrown Hosting, I’ll help you build a farm website that works while you work. You stay focused on raising great food—we’ll make sure your customers find it, buy it, and come back for more.
See what I did there? That’s StoryBrand. 😉
with my appreciation,
Jason
Aka: The Part-Time Farmer
Your Farm Deserves a Website That Works as Hard as You Do
If you’re like most farmers, you know a website could help you grow your farm — but figuring it all out feels overwhelming.
That’s where Homegrown Hosting comes in.
Built by a farmer (me) for farmers like you, we’ll give you a website that’s simple, powerful, and designed to help you sell more and connect better with your customers.
Here’s how we make it easy:
- Custom Site, Built for You: Your farm’s style, your photos — we bring it to life.
- Professional Copywriting: No stressing over what to say — we’ll help tell your story.
- Email List Setup: So you can stay in touch and turn visitors into customers.
- Marketing Guidance: Practical tips to help your website drive real growth.
👉 Ready to turn your farm website into one of your best tools for success?
Valuable Farm Marketing Insights at Your Fingertips
Missed a newsletter? Don’t worry! Access all past issues packed with practical tips and strategies to grow your farm business.
This email may contain affiliate links, which means we earn a small commission if you purchase through them—at no extra cost to you. We only recommend products we’ve personally used, tested, and truly believe in.