Sunday Solopreneur

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How We Market for Christmas at Longbottom Farm

The holidays are here, and at Longbottom Farm, it’s one of the busiest times of the year. While the farm is quieter from a chore / daily routine perspective, sales ramp up as folks prepare for holiday feasts and thoughtful gifting.

Here’s a look at how we market for Christmas—strategies you might want to try or adapt for your farm.

🎁 Gift Cards Made Easy

Gift cards are a simple yet powerful way to bring in holiday sales, especially if you want to attract customers who aren’t sure what to buy. We use an automated plugin on our website, which makes the process effortless for both us and our customers. Here’s how it works:

• Customers can purchase a gift card online in just a few clicks.
• They can personalize it with a message and choose the delivery date.
• The gift card includes a code that can be used on our website.
• Gift Cards show up in the recipients inbox and we don’t have to do a thing! All Automated!

This approach not only boosts convenience for your customers but also reduces the time you spend managing gift card orders.

If you don’t already have an e-commerce site, consider a platform like Homegrown Hosting (we provide this feature), which can integrate plugins like this seamlessly into your website.

The key is to make it easy for your customers to say “yes” to your farm.

Why It Works: Gift cards give customers the flexibility to choose what they want, while ensuring your farm gets the sale upfront. They’re an easy add-on to any farm’s marketing plan, especially if you’re looking to expand your customer base.

🎅 Holiday Boxes: Convenience Wrapped in a Bow

Holiday boxes are a fantastic way to bundle your products and offer something special during the season.

At Longbottom Farm, we gather a variety of our farm’s best offerings, package them in a festive box, and include a Christmas card and bow. Here’s why they work and how to create them:

• Why They Work: Customers love the convenience of a pre-assembled gift. It saves them time and effort, while showcasing the variety and quality of your farm products.
• How to Create Them: Add up the cost of the items you include, then factor in the price of the box, card, and delivery. We keep it simple by using a spreadsheet to calculate costs, ensuring each box is profitable. Unlike some products, we don’t offer discounts on these because the value is in the convenience.

To reach more customers, we offer local delivery on the Friday before Christmas, which gives customers peace of mind knowing their gift will arrive on time.

This strategy can also help us clear out inventory. Package some of the harder to move items with popular items. Win-win!

Why It Works: Holiday boxes are a tangible way to showcase your farm’s best products while meeting the needs of busy holiday shoppers.

They build customer loyalty and help move inventory at full price, maximizing your profit margins.

Most importantly, these bundles take the work out of shopping for the customer. Everything’s all bundled up with a card and delivered, so it makes it super easy for the customer which makes them more likely to purchase the product.

🎄 A Dedicated Holiday Page

Making it easy for customers to shop is critical, especially during the holidays.

That’s why we create a special holiday banner on our website that links to a dedicated holiday page (See our example here). This page highlights everything seasonal we’re offering:

• Gift Cards: Simple, thoughtful, and easy to give.
• Holiday Boxes: Curated bundles ready to go.
• Holiday Essentials: Items like roasts, broth bones, and other winter staples for holiday meals.

Having a dedicated page ensures that customers can find what they need without having to search around.

Clear calls-to-action and an organized layout make the shopping experience smooth and enjoyable.

If you’re new to creating seasonal promotions, our service (Homegrown Hosting) can help you build a professional-looking page quickly—because a polished website can make a big difference in how customers perceive your farm.

Why It Works: A holiday page centralizes all your seasonal offerings, making it easy for customers to browse and buy. It also creates a sense of urgency and focus that drives sales during a short window of time.

Why It Works

These strategies aren’t just about increasing sales—they’re about meeting your customers where they are during the holiday season.

Whether it’s the convenience of a gift card, the charm of a curated box, or the simplicity of a dedicated page, each strategy is designed to remove barriers for your customers.

And when you make their lives easier, you’ll see the results in your bottom line.

What About You?

What do you do to promote holiday sales on your farm? Share your ideas—we’d love to hear what’s working for you.

Thanks for reading, and we’ll catch you in the next one!